Beck’s Beer Summer Music
Music And Beer Lovers, Enter Here
Overview
Beck’s Beer asked CBS Interactive to partner with them to create a long-term presence on Last.fm for their brand. At the center of this initiative was an age-gated Last.fm Group Page that housed a sweepstakes and cross-promotions to brand-integrated features on other CBS Interactive sites. We drove traffic to the Group Page with rich media ad units.
The sweepstakes, features and ad units were updated quarterly to coincide with various music and beer festivals in Europe and the United States.
Details
- Role: Art Director, Designer
- Agency: CBS Interactive
- Developer: Simon Holroyd